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Performance Report
Creative Strategy Overview
Account Overview: Last 30 Days
Total Spend
$4,292
UK + CA combined
Total Leads
349
All active ads
Avg CPL
$12.30
Blended across geos
Best CPL
$7.65
From UK to US hook
Active Ads
13
Across both markets
Ad Comments
300+
Analyzed across 6 posts
Creative Angle Performance
| Angle | Market | Spend | Leads | CPL | CTR | Status |
|---|---|---|---|---|---|---|
|
Geo / Origin From UK to US, From CA to US |
UK + CA | $1,094 | 120 | $9.12 | 1.34-2.70% | Winner |
|
Acquire Residency Same video asset in both markets |
UK + CA | $1,443 | 108 | $13.36 | 1.58% | Strong |
|
Consultant vs Attorney Video and image variants |
CA (MOF) | $404 | 30 | $13.48 | 1.1-1.7% | Solid |
|
Timeline US in 60 days, Months not Years |
UK + CA | $375 | 25 | $15.04 | 0.76-2.01% | Emerging |
|
Aspiration TOF, optimizing for qualified leads |
CA (TOF) | $337 | 17 | $19.81 | 0.62% | Hold |
|
How We Do It If You Are Serious hook |
CA (MOF) | $239 | 9 | $26.56 | 0.77% | Paused |
Note: Aspiration is a TOF awareness adset optimizing for lead quality over volume. CPL should be evaluated against downstream conversion rate, not compared directly to volume-optimized angles.
Market Performance: United Kingdom vs Canada
United Kingdom
$1,537
More efficient market. The From UK to US hook is the best-performing creative in the entire account at $7.65 CPL with 87 leads. UK deserves a larger share of total budget. Recommend increasing UK allocation, particularly on the Geo/Origin angle.
Canada
$2,218
Higher spend, higher CPL. Currently over-weighted relative to UK. From CA to US at $13.01 CPL and Consultant vs Attorney at $13.48 CPL are solid performers. The Aspiration adset is pulling the average CPL up. Rebalance budget toward stronger performers before scaling.
Audience Insights: 300+ Ad Comments Analyzed
| Insight | Required Action |
|---|---|
|
Investment amount misconception is the #1 conversion blocker
People believe the minimum is $1M or $5M. The actual $100K floor is genuinely surprising and is not addressed anywhere in current creative. This misconception is killing intent before people click.
"I thought you needed to invest £1m for an investor visa?"
"Super but minimum amount is 5 million dollars?" "taxed to death here" |
High Priority
Brief and launch 2 new ads correcting the misconception directly.
Test one UK version and one CA version. Hook example: "The E2 Visa doesn't require $1M. Here's what it actually costs." Add to the next creative sprint as priority briefs.
|
|
Business eligibility is the second most common question
Dozens of people are asking if their specific business qualifies: trades, dental practices, cleaning businesses, trucking, Amazon stores, RV parks, franchises, medical practices. Each category is an untapped creative segment. These people are ready to convert but cannot self-qualify.
"I have a cleaning business... wanting to move to Ocala Florida from Canada"
"I have a medical imaging business in Canada. Can we expand to US?" "Buying a dental office as a Canadian Dentist would qualify?" |
High Priority
Create 2-3 business-segment specific ad variants.
Start with: trades and contractors, healthcare and medical professionals. Each gets its own hook and targeting. These can be added to existing campaigns without restructuring the account.
|
|
Visa permanency is widely misunderstood
Many people believe the E2 is a short-term visa with no renewal path and that families must leave eventually. The renewability angle and E2-to-EB5 pathway are completely absent from current creative. This misunderstanding kills intent before people reach the form.
"That's a TEMPORARY Visa, you should explain this here"
"Is it true that once you retire you'll have to leave?" "Not Permanent Residency. State the full facts." |
Medium Priority
Add permanency messaging to ad body copy and landing page.
Also brief one hook specifically addressing this: "The E2 Visa doesn't expire as long as your business runs." This can be added to the Timeline angle sprint.
|
|
UK and Canadian economic frustration is a stronger driver than US aspiration
Comments show the audience is pushed by conditions at home more than pulled toward the US opportunity. This validates why Geo/Origin hooks outperform Aspiration in performance data. The stronger emotional frame is escape from home country conditions, not destination appeal.
"The UK and Europe is ruined" / "The UK is done"
"taxed to death here" / "Canada is forcing people into poverty" "Get me out of England" |
High Priority
Reframe next Geo/Origin hook iterations around the push factor.
Test: "Tired of UK taxes eating your business profits?" and "Taxed to death in Canada?" as opening lines. This matches the emotional driver the audience is already feeling.
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|
6 qualified prospects commented instead of converting
A Canadian lawyer licensed in New York, a cleaning business owner, a medical imaging company, a hardware and contracting business, a UK tradesman, and a franchise operator all showed clear purchase intent in comments without filling the lead form.
|
Medium Priority
Audit the lead form experience for friction.
Review form length, how clearly the free consultation is communicated, and whether the CTA appears prominently. These prospects were ready to engage but did not complete the form.
|
|
Coordinated negative comments on one active ad
One ad post has 5 identical "Don't trust this guy he's a scam" comments plus one standalone "Scam!!" comment, likely from one person using multiple accounts. These are actively suppressing CTR on that creative.
|
Immediate
Hide negative comments on the affected ad post.
Monitor comments on ads and hide any negative comments.
|
Recommended Hooks to Test
Investment Misconception
"Most people think the E2 Visa costs $1 million. The real minimum will surprise you."
Directly addresses the #1 comment objection. Corrects a cost assumption before it blocks the click.
Investment Misconception
"The E2 Visa doesn't require $1M. Here's what Canadians are actually investing."
Geo-specific variant using verbatim audience language from the comment data.
Visa Permanency
"The E2 Visa doesn't expire as long as your business runs. Here's what that means for your family."
Counters the temporary visa objection appearing across multiple posts.
Visa Permanency
"E2 to Green Card: the pathway most people moving from the UK don't know about."
Combines UK geo-targeting with the permanency concern and a clear outcome.
Business Segment: Trades
"Own a trade business in Canada? You may already qualify for the E2 Visa."
Targets the contractor segment that repeatedly showed up in comments asking whether they qualify.
Business Segment: Healthcare
"Canadian dentist or medical professional? Here's how the E2 Visa works for your practice."
Addresses a specific qualified profile that appeared in comments as a lost lead.
UK Economic Push
"Tired of UK taxes eating your business profits? Here's how British entrepreneurs are using the E2 Visa."
Leads with the push factor, not the US destination. Matches the emotional driver found in UK comments.
CA Economic Push
"Taxed to death in Canada? Small business owners are using the E2 Visa to build in the US instead."
Uses near-verbatim audience language from the comment data. Speaks directly to Canadian economic frustration.
Recommended Next Steps